On-page SEO refers to optimization techniques applied directly to the website to improve its search engine visibility, such as optimizing content, meta tags, and HTML code.

What is SEO?

SEO stands for Search Engine Optimization. It is the practice of optimizing your website to improve its visibility and ranking on search engine results pages (SERPs).
 

Why is SEO important?

SEO is important because it helps your website rank higher in search engine results, driving more organic (non-paid) traffic to your site. This can lead to increased visibility, brand awareness, and ultimately, more conversions and sales.
 

What are the key elements of SEO?

  • Keyword research
  • On-page optimization (title tags, meta descriptions, headings, etc.)
  • Quality content creation
  • Link building
  • Mobile-friendliness
  • Site speed optimization
  • User experience (UX)
  • Technical SEO (site structure, crawlability, indexing, etc.)

What is the difference between on-page and off-page SEO?

On-page SEO refers to optimization techniques applied directly to the website to improve its search engine visibility, such as optimizing content, meta tags, and HTML code.

Off-page SEO, on the other hand, involves activities done outside of the website to improve its search engine rankings, such as link building, social media marketing, and influencer outreach.